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Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations.

Written in an accessible and practical style, it is the first book Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry.

It is an unparalleled resource for students and airline managers alike. Shipping costs can vary based on destination. With figures in text. With foreword by Rod Ellingworth, CEO of British Airways.

Airlines: Managing to Make Money by Stephen Holloway, ISBN - fesajina.web.fc2.com

Good in Very Good jacket. Light marking and bump to edges of covers. Jacket has light wear to edges. Great condition for a used book! Shipped to over one million happy customers. Your purchase benefits world literacy! Herb Tandree Philosophy Books. A Strategic Management Perspective on an Industry in Transition. For personal use only. All rights in images of books or other publications are reserved by the original copyright holders. Biology Business Management Calculus Chemistry Computer Science Criminal Justice.

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Managing to Make Money. Managing to Make Money by Stephen Holloway Write The First Customer Review. Read More Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies.

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Seller's Description Very good. You will be happy! Details ISBN ISBN Publisher Routledge Published Language English Alibris ID Available Quantity See All Copies , Routledge Hardcover, Fair. Books by Stephen Holloway Straight and Level: Related Books Straight and Level: A Management Perspective by John G. Customer Reviews Write a Review. Subscribe now for coupons, newsletters, and more!

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